Telling it vs Selling it

Telling it

• Describes features.
  
• Tells what and how.
  
• Details activities.
  
• Focuses on what you did.
  

Selling it

• Describes benefits.
  
• Sells why the "what" and "how" are important.
  
• Includes results.
  
• Details how what you did benefited your employer, department, team members, students, and so on.