Eight techniques used by successful advertisers

1. Provide facts and figures
Prove the superiority of a product with statistics and objective, factual information

2. Convince people to "join the bandwagon"
Imply that everyone is using a product, and that others should too, in order t be part of the group

3. Play on people's hidden fears
Imply that a product will protect the user from some danger or an uncomfortable situation

4. Play on people's patriotism
Imply that buying a product shows love of one's country

5. Provide "snob appeal"
Imply that se of a product makes the customer part of an elite group

6. Associate positive qualities with a product
Promote a product with words and ideas having positive meanings and associations

7. Provide testimonials
Use a famous person or an "average consumer" to endorse a product so the consumer wants it too

8. Manipulate people's emotions
Use important to appeal to customer's feelings, such as love, anger, or sympathy

info from SUMMIT Pearson Longman